
Right now, we are orbiting the sun, cruising at 29 km/s into the void. Our solar system orbits around the Milky Way at 220 km/s, and the Milky Way itself moves through space at about 630 km/s.
But where are we going, exactly?
I’d be scared to ask Dyson. Imagine an advanced alien life broke into a soy boy house and stumbled on a purple totem freestanding in the middle of the living room, like a prize trophy. I’d let Dyson explain to the alien that it's our latest technology; a radical revolution; a state-of-the-art Wi-Fi vacuum charging on a three-year consumer loan.
Fun fact: vacuum comes from Latin, meaning “void”. And we’re turning into a society proud of vacuuming.
Dyson became a cult worshipped at lunch break, just like the last iPhone release. Appliances are discussed at a fast speech rate, pupils dilated:
– “Yeah the V12’s LCD screen was a game changer, but the V15’s LED light is on another level, I can finally vacuum in the dark”
– “Oh and you have to try their hair straightener – I can pause it directly through the app, so handy”
The cult of convenience in the name of progress orbits way faster than 29 km/s, let me tell you.
On Dyson's website, I saw they released headphones… with an attachable visor that purifies the air:
Air is pulled in
from your brain cellsthrough the ear cups, filtered and projected out of the visor to my nose and mouth.
Chef’s kiss? the exclusive features of the MyDyson™ app:
receive automatic notifications when it’s time to change filters. Buy replacements thought the app
wink wink.

And because we are human, we had to combine this hallucination with a Vision Pro. Now picture our alien opening the bedroom’s door and:

In this interview, James Dyson wears the visor and then concludes:
I wish people would complain all the time. Because it enables us to get better and come up with ideas that we might not have come up with otherwise.
Wait. The more we whine, the more they progress?! Sounds like a scary domination masterplan. Maybe Dyson is the advanced alien civilization? I give up. James, tell us, where are we going, exactly?
Rant over. Four things:
I no longer need a cover letter for my application to that Brand Manager role at Dyson right?
Team #BuyItForLife; Team Immer Besser. In ten years, I’ll still be rocking my Miele C1. Highly recommended.
Old but gold, read The Tyranny of Convenience essay:
Today’s cult of convenience fails to acknowledge that difficulty is a constitutive feature of human experience. Convenience is all destination and no journey. But climbing a mountain is different from taking the tram to the top, even if you end up at the same place. We are becoming people who care mainly or only about outcomes. We are at risk of making most of our life experiences a series of trolley rides.
and finally, remember Kevin Kelly’s compressed wisdom:
You will thrive more — and so will others — when you promote what you love rather than bash what you hate. Life is short; focus on the good stuff.
🫠
Interlude

That page
If we aren’t sure where we are going yet, maybe we could learn when to stop?
The beauty is knowing when to stop.
This perspective
I’ll never get bored with this video of our universe. A great cosmic joke, and the best 3 minutes you'll spend today.
I watched a few similar, this one is a killer because it explores both the infinitely big and the infinitely small, which is at least as fascinating.
Where are we going, exactly? Let’s embark on our own inner life to find out.
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